Key facets of the role
1.Support global demand generation programs for AdWords. Take ownership to identify, nurture and qualify potential AdWords customers across various industries and locations, as specified by the client marketing team. Work seamlessly with the team to support the initial prospecting and lead qualification process, and maintain the status and data on the client’s proprietary and other customer relationship management (CRM) reporting tools.
2.The candidate must have hands- on experience of executing demand generation programs, good understanding of the processes and best practices for lead generation, customer prospecting using internet research and other digital channel and tools. Key responsibilities Perform online research (as per specified criteria) to identify prospects. Ensuring quality throughout the process Upload prospect list to client’s proprietary tools. Execute client’s proprietary automated scoring algorithm. Execute manual lead scrubbing process. Execute manual lead enrichment process using internet research and licensed databases. Upload final scrubbed and enriched lead list to client’s proprietary tools. Manage leads in CRM tools, e.g. Salesforce.com etc Key facets of the role